What is a 'Why' Video?
[ /(h)wī/ – ˈvi-dē-ˌō ] • (noun)
DEFINITION
A ‘Why’ Video reveals the human impact of the subject-matter and tells a story explaining why it matters to the people who need to know.
People today demand to understand the purpose behind their efforts and actions.
Customers want to know the 'Why' behind the product they are purchasing
Candidates want to know the 'Why' behind the culture they are joining
Funders want to know the 'Why' behind the mission they are supporting
A ‘Why’ Video is proof of purpose.
Attracting interest.
Deepening loyalty.
Increasing advocacy.
Inspiring action.
Creating clarity.
Simultaneously.
“They bring extremely high levels of both creativity and professionalism to their work. From concept development to execution, they are a great team to work with and I highly recommend them.”
— Michaela Metzger, Big Shoulders Fund
