Behind the 'Why'

Candidate Journey
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Candidate Journey

If you are investing in video or considering investing in video for talent acquisition, we've recognized a successful formula for maximizing the investment. Check out the 3-step process.

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Who Cares About Operating with Purpose?
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Who Cares About Operating with Purpose?

What potential do companies have in making a meaningful social and environmental impact? Find out more in our captivating conversation with Leeatt Rothschild, founder & CEO of Packed with Purpose.

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Capture Your Culture
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Capture Your Culture

Culture is arguably the most valuable resource any company possesses. So why is it buried in the last dropdown on the far side of the nav bar of our websites? Here we share a handful of tips for bringing your culture to life in a way that is worthy of the front page.

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One Production. 30 Videos.
Curtis Gilbert Curtis Gilbert

One Production. 30 Videos.

How do you maximize a production budget to ensure maximum output? Find out how one production can yield deliverables for all of your social channels and uncover channels you may not have ever considered.

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Who Cares About Social Impact Through Architecture?
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Who Cares About Social Impact Through Architecture?

Can working with mission-driven organizations be both a benefit to society as well as the culture and success of a company? Find out more in our captivating conversation with Larry Kearns, founder of Wheeler Kearns Architects.

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Who Cares About Helping the Homeless?
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Who Cares About Helping the Homeless?

Do real solutions exist to reduce homelessness? We had a conversation with Jahkil Naeem Jackson, 16 year old Social Entrepreneur and Founder of Project I Am; a nonprofit organization creating awareness and long-term solutions for the unhoused. What started as an initiative driven by Jahkil and his immediate family, has grown into a global effort with recognition and support from the Obama Foundation, local and national news outlets and several major brands.

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Who Cares About DEI for Results?
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Who Cares About DEI for Results?

Can DEI truly have an impact on business outcomes? We had a conversation with Karen Brown, Founder & Managing Director of Bridge Arrow where she shared her valuable insights on ‘DEI done right.’

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A Rebrand: More Than a Journey and More Than a Logo
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A Rebrand: More Than a Journey and More Than a Logo

Why rebrand? And how do you rebrand? After a 20-month intensive process of restructuring, repositioning, rebranding and rethinking just about everything, we have collected some thoughts and takeaways we believe are worth sharing.

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Who Cares About Nonprofit Brand Marketing?
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Who Cares About Nonprofit Brand Marketing?

We had a conversation with Brenda Palms, President and CEO of the North Lawndale Employment Network. Brenda, shares with us her perspectives on the importance of a strategic and compelling ‘Mission Elevator Pitch.’ 

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3 Ways to Capture Authenticity
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3 Ways to Capture Authenticity

Capturing authenticity and showing it to the world can engage multiple audiences simultaneously. Here are 3 tips we've discovered while creating video content for our clients.

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