One Production. 30 Videos.
Maximizing a production budget starts in creative development. Crafting a script to accommodate expanded deliverables requires strategic outlining, long before any filming is done - or even scheduled.
Find out how these 3 videos became 30 videos
Accounting
Inventory
Scheduling
When we set out to create a series of video ads for our friends at Restaurant365, we first established the target audience and all of the places they might view and engage with video content.
After an initial series of meetings, conversations and thought, we developed a production plan based on (3) days and (3) 45-second deliverables.
Accounting
Inventory
Scheduling
And then, we kept meeting and talking and thinking. We mapped out an Overview Video, (3) 30 sec versions and (3) 15 sec versions.
And then, we had a few more meetings and did even more talking and thinking.
Based on the variety of distribution channels in social media, we determined that different aspect ratios would broaden the reach of the videos and increase their effectiveness. So we went on to map out 1:1 versions and 9:16 versions of every video deliverable.
