After their merger with Footfall, ShopperTrak reached out to us to help them internally communicate their next steps. They wanted to make a fun, high-paced video to smooth the transition and engage their employees to voice any thoughts or concerns. We worked alongside ShopperTrak’s team in constructing a script, presented a few visual approaches and ultimately moved forward with a techie, lens flared, particle-filled, user-interface extravaganza. Style frames, voice over direction, animation, editing, and sound design were all handled by the p3 mediaworks team.