We were approached by Family Bridges to create this trailer to boost bookings and raise attendance. p3 was given complete creative control to develop an idea for the trailer and bring it to fruition. We decided to take a page out of Broadway theater trailers and mix it with the spice of telenovela dramas. These inspirations allow the Secrets of Santa Monica teaser to bring all the love, tears, and revenge of the full-length play into a mere sixty seconds.
Using some serious gear, such as steadicams and cranes, we were able to capture the full emotions of the actors in some of the most scintillating scenes.