David’s Bridal, and their non-profit partner Bright Pink, approached us about creating an explainer video series that encapsulates the importance of Bright Pink’s breast and ovarian cancer awareness work in a captivating and informative way.
To keep the videos’ tone light, yet educational, we found the perfect professional talent and paired them with knowledgeable Bright Pink Ambassadors. The decision was made to shoot on a soundstage with a green screen instead of a practical background to help integrate animation in a more efficient and organic way, resulting in videos that look and feel seamless. To help the audience connect with the video, we casted a variety of different women and placed them in crafted slow-motion profile shots. The playful integrated and full screen motion graphics coupled with the light educational content really drives home the importance of breast and ovarian cancer awareness in a positive way that appeals to a wide audience.