CareerBuilder came to us with a need for a clear, contemporary way to explain its niche set of products to a wide variety of both customers and clients. This video focuses on all of CareerBuilder’s software services and became the backbone of the campaign. Animation was chosen due to its direct method of clearly conveying a complicated message while incorporating an inviting, entertaining aesthetic. Keeping things simple (to the outside eye) we chose a 2D & 3D monochromatic style providing a wide range of communication techniques while keeping the video focused and on-brand. The intuitive design choices allow for strong understanding and retention of an otherwise complicated and intricate processes in an increasingly overwhelming industry.